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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
Exercise 18
What is a marketing information system (MIS), and what characteristics should it possess? (AACSB: Communication)
Explanation
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Marketing Information Systems (MIS) is o...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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