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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
Exercise 4
Why are marketing analytics so important in the age of big data? (AACSB: Communication)
Explanation
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Marketing analytics refers to the measur...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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