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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
Exercise 19
If assigned by your instructor, complete these writing sections from your Assignments in the MyLab.
What is neuromarketing and how is it useful in marketing research? Why is this research approach usually combined with other approaches? (AACSB: Communication)
Explanation
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Neuro-marketing is one of the latest adv...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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