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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 2
Discuss the stages of the consumer buyer decision process and describe how you or your family used this process to make a purchase. (AACSB: Written and Oral Communication; Reflective Thinking)
Explanation
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The consumer buyer decision process invo...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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