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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 4
Name and describe the stages in the adoption process and discuss the importance of this model for marketers. (AACSB: Communication; Reflective Thinking)
Explanation
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The product adoption process is made up ...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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