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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 6
How does the market structure and demand faced by business marketers differ from that faced by consumer marketers? (AACSB: Written and Oral Communication)
Explanation
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The consumer is the one who pays to cons...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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