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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 11
Kaizen. Seiri. Seiton. Seiso. Seiketsu. Shitsako. Jishuken. These Japanese words are related to con-tinuous quality improvement and are applied in supplier development programs, particularly Toyota's. Research Toyota's Production System (TPS) and describe how these concepts are applied in supplier development (AACSB: Communication; Multicultural and Diversity)
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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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