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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 7
Describe the characteristics of a new product that affect its rate of adoption. Which characteristics will impact how quickly the new digital and social media services described above will be accepted by mourners in the United States? (AACSB: Written and Oral Communication; Reflective Thinking)
Explanation
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The below mentioned are the vital charac...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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Character 255
