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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 5
Name and briefly describe the four major steps in designing a customer value-driven marketing strategy. (AACSB: Communication)
Explanation
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In designing a customer value-driven mar...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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