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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 7
How can marketers use behavioral segmentation in consumer markets? Discuss, using an example for each method of behavioral segmentation. (AACSB: Written and Oral Communication; Reflective Thinking)
Explanation
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Market segmentation:
Market segmentatio...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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