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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 12
Discuss the criteria that should be evaluated in determining which differences a company should promote in its products. (AACSB: Written and Oral Communication)
Explanation
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Product:
A product is a service or phys...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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