Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 3

In the world of children's television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com.
Sprout does not target only kids, however. It targets preschool families-households that have one or more pre-school-age children. Parents need to be involved with their children's viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout's promotional efforts are geared toward parents as well as children.
After viewing the video featuring Sprout, answer the following questions:
Why does Sprout target preschool families rather than focusing solely on children? Give examples.