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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 6
In the world of children's television programming, Sprout is a relative newcomer. Owned by NBCUniversal, Sprout airs PBS Kids programming as well as additional acquired material. A true multi-platform network, Sprout can be accessed as regular cable programming, as on-demand programming through Comcast, and online through Sproutonline.com.
Sprout does not target only kids, however. It targets preschool families-households that have one or more pre-school-age children. Parents need to be involved with their children's viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout's promotional efforts are geared toward parents as well as children.
After viewing the video featuring Sprout, answer the following questions:
How does Sprout use differentiation and positioning to build relationships with target customers?
Sprout does not target only kids, however. It targets preschool families-households that have one or more pre-school-age children. Parents need to be involved with their children's viewing of interactive content, multiple access points, and 24-hour programming. For this reason, Sprout's promotional efforts are geared toward parents as well as children.
After viewing the video featuring Sprout, answer the following questions:
How does Sprout use differentiation and positioning to build relationships with target customers?
Explanation
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There are four types of target markets/t...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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