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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
Exercise 8
What is a product? Name, describe, and give an example of each type of consumer product. (AACSB: Communication; Reflective Thinking)
Explanation
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A product is good, service or object whi...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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