
Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530
Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 8
What is a product? Name, describe, and give an example of each type of consumer product. (AACSB: Communication; Reflective Thinking)
Explanation
A product is good, service or object whi...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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Character 255