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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 12
What is a product line? Discuss the various product line decisions marketers make and how a company can expand its product line. (AACSB: Written and Oral Communication)
Explanation
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Product line refers to the group of prod...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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