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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 14
What is a product mix? Name and describe the four important dimensions of a product mix. (AACSB: Written and Oral Communication)
Explanation
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Product mix
A product mix is a structur...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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