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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 15
Discuss the four special characteristics of services. In terms of these characteristics, how do the services offered by a doctor's office differ from those offered by a bank? (AACSB: Written and Oral Communication; Reflective Thinking)
Explanation
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The four major characteristics of servic...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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