Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 13

A product's package must satisfy many criteria, such as sustainability, convenience, safety, efficiency, functionality, and marketing. Research "packaging awards" and develop a presentation analyzing an award-winning product packaging effort. Describe the organization hosting the award competition, the criteria for selecting winners, and one of the award-winning packages. (AACSB: Written and Oral Communication; Information Technology)