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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 13
What activities are performed in the marketing strategy development step of the new product development process? What is required in a good marketing strategy statement? (AACSB: Written and Oral Communication; Reflective Thinking)
Explanation
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Marketing strategy:
Marketing strategy ...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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