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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 15
What is performed in the business analysis step of the new product development process? How does a business carry out this step? (AACSB: Communication)
Explanation
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New product development includes develop...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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