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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 17
How can companies adopt a holistic approach to managing new product development? (AACSB: Communication).
Explanation
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The holistic marketing approach is a par...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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