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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 16
What decisions must be made once a company decides to go ahead with commercialization for a new product? (AACSB: Written and Oral Communication).
Explanation
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Market strategy development:
Designing ...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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