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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 16
Name and describe the four types of markets and the challenges they pose with respect to setting prices. (AACSB: Communication)
Explanation
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Following are the 4 types of markets dep...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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