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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 18
What is captive-product pricing? What is this pricing tactic called in the case of services? Give examples. (AACSB: Communication; Reflective Thinking)
Explanation
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Captive-product pricing : This is the te...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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