Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 3

If you've ever traveled to another country, such as Germany, you may have noticed that the price on a product is the total amount you actually pay when you check out. That is, no sales tax is added to the purchase price at the checkout as it is in the United States. That is because many countries impose a Value Added Tax (VAT). In a small group, research value added taxes and debate whether such taxes benefit consumers. Do marketers support or dislike these types of taxes? (AACSB: Communication; Reflective Thinking)