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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
Exercise 17
If assigned by your instructor, complete these writing sections from your Assignments in the MyLab.
Describe the cost-plus pricing method and discuss why marketers use it even if it is not the best method for setting prices. (AACSB: Communication)
Explanation
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Cost-plus pricing : It is the simplest p...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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