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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 1
Compare and contrast upstream and downstream partners in a company's supply chain. Explain why value delivery network might be a better term to use than sup-ply chain. (AACSB: Communication)
Explanation
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The supply chain of any company takes ca...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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