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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 3
Compare direct marketing channels and indirect marketing channels. Name the various types of resellers in marketing channels. (AACSB: Written and Oral Communication)
Explanation
Verified
Verified
Direct marketing channel:
The method of...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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