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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 7
List and briefly describe the major logistics functions. Provide an example of a decision a logistics manager would make for each major function. (AACSB: Written and Oral Communication; Reflective Thinking)
Explanation
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The major functions of the logistics are...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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