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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 11
The term last mile is often used in the telecommunications industry. Research what is going on in this industry and how the last mile has evolved in recent years, and then predict where it is heading in the future. What companies are major players in the last mile, and how does the concept of net neutrality fit in? (AACSB: Communication; Reflective Thinking)
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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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