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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 4
Define the concept of shopper marketing and explain why it has grown in prominence. (AACSB: Communication)
Explanation
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Shopper marketing : It is the process of...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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