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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 6
Explain how retailers can be classified based on the amount of service offered and give an example of each retailer type. (AACSB: Written and Oral Communication; Reflective Thinking)
Explanation
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Retailer:
A term describing the busines...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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