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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 9
What is integrated marketing communications (IMC), and how does a company go about implementing it? (AACSB: Written and Oral Communication)
Explanation
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Integrated marketing communication (IMC)...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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