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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 11
Compare and contrast push and pull promotion strategies and discuss the factors marketers consider when deciding which one to use. (AACSB: Communication; Reflective Thinking)
Explanation
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Promotion means the introduction of prod...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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