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book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
book Marketing 13th Edition by Gary Armstrong, Philip Kotler cover

Marketing 13th Edition by Gary Armstrong, Philip Kotler

Edition 13ISBN: 978-0134149530
Exercise 14
Discuss the major public relations tools and the role played by the Internet and social media. (AACSB: Written and Oral Communication)
Explanation
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Public relation:
It builds good relatio...

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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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