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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 15
Marketers use Q Scores to determine a celebrity's appeal to their target audience. Research Q Scores and write a report on a specific celebrity's Q Score for the past several years. If the score changed considerably, what could be the reason? What other types of Q Scores are there besides scores for celebrities? (AACSB: Communication; Reflective Thinking)
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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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