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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 16
Find three examples, of advertisements that incorporate socially responsible marketing in their messages. Some companies are criticized for exploiting social issues or organizations by promoting them for their own gain. Do the examples you found do that? Explain. (AACSB: Communication; Ethical Reasoning; Reflective Thinking)
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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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