Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 17

The Public Relations Society of America (PRSA) awards the best public relations campaigns with Silver Anvil Awards. Visit www.prsa.org/Awards/Search and review several case reports of previous winners. What does the field of public relations encompass? Write a report on one of the award winners focusing on marketing-related activities. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)