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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 14
Name and describe the four sales compensation elements. What are the various compensation combinations, and how can they be used to achieve the company's marketing objectives? (AACSB: Communication; Reflective Thinking)
Explanation
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Sales compensation plan is a process of ...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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