Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 19

Select a product or service and role-play a sales call- from the approach to the close-with another student. Have one member of the team act as the salesperson with the other member acting as the customer, raising at least three objections. Select another product or service and perform this exercise again with your roles reversed. (AACSB: Written and Oral Communication; Reflective Thinking)