Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 11

First Flavor is a start-up company with a unique product. It manufactures great-tasting edible film that can replicate the flavor of just about anything, from an eight-topping pizza to an alcoholic beverage. If you're wondering why a company would make such a product, think of the endless possibilities it allows for consumers to sample the taste of a food or beverage before purchasing it. Although First Flavor first replicated flavors on thin film in order to market the product as a new method for product sampling, the company is now evaluating many other applications of the technology. This video demonstrates how one product can be marketed in multiple ways.
After viewing the video featuring First Flavor, answer the following questions:
Can First Flavor successfully in pursue consumer prod-uct opportunities in addition to its promotional services? Explain.