Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 18

Review the FTC's guidelines on disclosure in online, social media, and mobile advertisements at www.ftc.gov/os/20l3/03/l303l2dotcomdisclosures.pdf. Will the FTC's requirements regarding ads and endorsers make Twitter less effective as an advertising medium? (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)