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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 17
Explain what is meant by the term global firm and list the major decisions involved in international marketing. (AACSB: Written and Oral Communication)
Explanation
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Global firm and major decisions in Inter...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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