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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 4
Name and describe the four types of joint ventures as methods for entering another country. How does joint venturing differ from other methods of entering a foreign market? (AACSB: Communication; Reflective Thinking)
Explanation
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Joint venture (JV):
It is an arrangemen...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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