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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 5
Explain what is meant by a whole-channel view and why it is important in international marketing. (AACSB: Communication; Reflective Thinking)
Explanation
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Whole-channel view means crafting an int...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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