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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 8
One way to analyze the cultural differences among countries is to conduct a Hofestede analysis. Visit www.geert-hofstede.com to learn what this analysis considers. Develop a presentation explaining how three countries of your choice differ from the United States. (AACSB: Written and Oral Communication; Information Technology; Reflective Thinking)
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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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