Marketing 13th Edition by Gary Armstrong, Philip Kotler

Exercise 2

Visit www.ikea.com and compare a catalog from one country to that of another. Note the prices of some of the products. Convert some of the foreign prices to U.S. dollars and compare them to the prices in the U.S. catalog. Are the prices equivalent? Are they consistently higher or lower? (AACSB: Written and Oral Communication; Reflective Thinking)