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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 4
What is planned obsolescence? How do marketers respond to this criticism? (AACSB: Communication; Reflective Thinking)
Explanation
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Sometimes, consumers keep using a produc...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
Why don’t you like this exercise?
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