
Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530
Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 6
How can marketers respond to the criticism that marketing creates false wants and encourages materialism? (AACSB: Communication)
Explanation
Some critics criticize the marketing dep...
Marketing 13th Edition by Gary Armstrong, Philip Kotler
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