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Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530Marketing 13th Edition by Gary Armstrong, Philip Kotler
Edition 13ISBN: 978-0134149530 Exercise 12
In a small group, discuss each of the morally difficult situations in marketing presented in Table 16.1. Which ethics philosophy is guiding your decision in each situation? (AACSB: Communication; Ethical Reasoning)
REFERENCE: Table 16.1
REFERENCE: Table 16.1
Explanation
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Marketing 13th Edition by Gary Armstrong, Philip Kotler
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